Fancy Hagood, a Nashville-based artist, is renowned for his distinctive genre, often characterized as 'Queer Southern Pop.' In 2020, I was enlisted by Mick Management to undertake the transformation of an artist once known as "Who is Fancy," under the management of Scooter Braun, into the true representation of the artist, known as Fancy Hagood. As the Artistic Director leading to Fancy's EPK release, I collaborated closely with Fancy himself and the Mick Management team to craft a strategic approach and create the initial assets that paved the way for the release of his remarkable album, 'Southern Curiosity.'