Vera Bradley SS ‘23 Campaign

I was hired by Vera Bradley as the creative lead for their Spring/Summer 2023 campaign, "Into the Blue," collaborating closely with their VP of Marketing, design team, and production crew. My goal was to craft an upscale campaign that highlighted Vera Bradley's products in the context of domestic vacations, be it at the beach, by the pool, or in any "blue" destination. Subsequently, my concepts, templates, and designs were adapted for dissemination across all Vera Bradley digital platforms and in-store presentations.