During my time as an in-house designer at Jack Spade (2016-2017), I spearheaded the Art Direction for all social media platforms. My primary goal was to craft a seamless narrative reflective of the persona of our iconic New York figure, "Jack." Collaborating closely with our creative director and brand strategist, I developed a storyline that revolved around Jack's destinations, sartorial choices, and the underlying reasons behind them. Each image was meticulously curated to exude a delightful blend of humor and whimsy, all while upholding a sense of sophistication and staying true to the brand's New York heritage. Throughout every photoshoot, I collaborated with our shared production team at Kate Spade, the talented photographer Eric Van Nynatten, and various modeling agencies.