During my tenure as a freelance graphic designer for Vera Bradley, I was entrusted by their VP of Creative Services, Harry Cunningham, to craft the identity for their newly conceived brand, goodMRKT. As a storefront and e-commerce platform, goodMRKT champions brands making significant positive impacts on communities globally. What initially began as a straightforward branding assignment swiftly evolved into a collaborative partnership with Harry and Vera Bradley, leading me to assume the role of goodMRKT's Art Director throughout its launch and initial years of operation. The comprehensive body of work I contributed to at goodMRKT not only laid the design groundwork for their business but also provided a platform for me to showcase my talents, overseeing and designing every internal and external asset for the brand.